SMS / Text Message Policy

1. Program Overview

DoughOps provides bakery operators with optional text-message (SMS) features that let them deliver receipts, loyalty-program updates, and order-status notifications to their own customers. Customer consent is captured by the bakery at the point of sale, inside the bakery's own app, or through the DoughOps POS register.

Sender: The bakery using DoughOps. DoughOps is the messaging platform; each bakery is the sender of record for messages to its customers.

Program name: DoughOps Customer Messages.

2. What Customers Receive

When a customer opts in, they may receive any of the following:

• Receipts — a confirmation of purchase, the total paid, and a link to the full itemized receipt. Sent once per transaction, only if the customer explicitly requested a text receipt at checkout.
• Loyalty updates — balance notifications (new stamp earned, reward unlocked) and expiry reminders (30-day warning before a batch of earned points/stamps expires). Typical frequency: 0–4 messages per month.
• Order status — when an order is ready for pickup, delayed, or modified. Sent only to customers who placed a pickup or delivery order and provided their phone number.
• One-time verification codes — a 6-digit SMS code used to confirm a customer's phone number when they first sign up at the register.

Customers will not receive messages from DoughOps or the bakery beyond these categories unless they separately opt in (for example, by signing up for a marketing newsletter).

3. How Customers Opt In

Opt-in is always explicit and affirmative. DoughOps never imports phone numbers from third parties or sends messages without consent. Customers opt in through one of the following methods:

3.1 At the register (staff-assisted, not a first-time promotional opt-in)

When a customer wants a text receipt, a one-time verification code, or a rewards signup link, the cashier may collect the phone number and initiate that customer-requested action. This staff-assisted register flow is not treated as first-time written consent for recurring promotional or loyalty messaging.

If the customer wants recurring automated DoughOps Customer Messages, the cashier sends a signup link to the customer's own device. The customer must then complete the self-service web form described in Section 3.2, including checking the unchecked SMS consent box before enrollment occurs.

DoughOps does not flip a stored recurring SMS opt-in flag during the one-time verification-code step or when the cashier sends the signup link. The stored recurring opt-in state remains off unless the customer affirmatively checks the self-service checkbox on their own device.

Carrier-review links for this program are public and accessible here: doughops.com/sms-opt-in, doughops.com/sms-terms, doughops.com/sms-policy, and doughops.com/privacy.

3.2 On the bakery's rewards portal or web sign-up

Customers can check their rewards balance at any time at app.doughops.com/rewards, or at a shop-branded URL like app.doughops.com/rewards?shop=<bakery-slug> — typically linked from a QR code on the receipt. Where a bakery offers a first-time web sign-up via a cashier-issued link (app.doughops.com/join/<token>), the form includes an unchecked checkbox with the following language immediately above the submit button:

By entering my phone number and checking this box, I agree to receive recurring automated text messages from [Bakery Name] and DoughOps Customer Messages related to my receipts, loyalty balance, order status, and account-related notifications. Message frequency varies. Message and data rates may apply. Reply STOP to opt out. Reply HELP for help. Consent is not a condition of purchase.

The same screen includes links to the Privacy Policy, SMS Terms & Conditions, and SMS Policy immediately adjacent to the consent language, plus direct support contact information and a short disclosure stating that SMS opt-in data and consent are not shared with third parties or affiliates for their own marketing or promotional purposes.

Consent is not a condition of purchase. Customers who decline SMS can still be served, earn loyalty manually at the register, and receive emailed receipts.

4. How Customers Opt Out

Standard US short-code opt-out keywords are supported on every message and at any time:

• STOP (also END, CANCEL, UNSUBSCRIBE, QUIT) — opts the phone number out of all further DoughOps messages. A single confirmation message is sent, after which no further messages are sent.
• HELP (also INFO) — sends a response with program name, sender contact, and a pointer to this policy page.

Customers can also opt out by emailing support@doughops.com or by asking the bakery to remove them. DoughOps records the opt-out against the phone number and matching customer records used by the platform, and honors that suppression until the customer opts in again.

5. Frequency and Pricing

Message frequency: Transactional messages (receipts, verification codes, order status) are sent only when the customer initiates the relevant action. Loyalty messages are typically 0–4 per month per bakery. Customers who opt in to multiple bakeries through DoughOps may receive messages from each independently.

Pricing: Message and data rates may apply. The messages themselves are free from the bakery and DoughOps — your mobile carrier may charge standard SMS rates as per your plan.

Carrier liability: Carriers are not liable for delayed or undelivered messages.

6. Privacy

Phone numbers collected through any opt-in method are used only to send the message categories listed in Section 2. All the above categories exclude text messaging originator opt-in data and consent; this information is never sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes, and it is not shared between bakeries using DoughOps. See the full Privacy Policy for details on data handling, retention, and deletion rights.

7. Support & Contact

Questions about this policy or a specific message can be directed to:

• Email: support@doughops.com
• Phone: (708) 996-0245
• Mail: SMFORCE, LLC d/b/a DoughOps (see Contact page for mailing address)

Appendix A — Keyword Summary

For carrier and AWS End-User Messaging (10DLC) registration:

Appendix B — Regulatory Compliance

• TCPA (47 U.S.C. §227) — All autodialed or prerecorded messages require prior express written consent for marketing content. Transactional messages (receipts, verification codes, order status) require prior express consent. DoughOps captures the higher "prior express written consent" standard for all non-transactional message categories.
• CTIA Messaging Principles and Best Practices — Compliance with opt-in, opt-out, help-keyword, pricing-disclosure, and content-restriction requirements.
• CAN-SPAM — N/A for SMS (covers email), but DoughOps applies equivalent disclosure and opt-out handling.
• 10DLC Registration — DoughOps operates on registered 10DLC campaigns. This page is the registered opt-in disclosure URL submitted to mobile carriers during campaign vetting.

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This SMS Policy is part of our Terms of Service and Privacy Policy.